Bee grew up cooking in Thailand. In 2024 she brought that cooking to Dingestow, just outside Monmouth, and opened Sud Zapp, an authentic Thai takeaway where everything is cooked fresh.
With her own range of ready meals on the way, she needed a brand that could keep up. A modern, vibrant logo, packaging that carries it into people’s homes, and a website that tells her story and makes ordering easy.
The old badge was a brushed script in a gold ring. The new logo keeps the round shape and the orange, but adds real confidence. Chunky, friendly letters in a hot chilli orange, a deep red flame curl for the heat, and สุดแซ่บ underneath in Thai, so it never forgets where the food comes from.
Ready meal sleeves designed to stand out on a shelf. Every pack carries the same orange block, the same logo and a mouth watering photo of the dish, with the nutrition panel and the essentials laid out clearly. Built as a system, so every new dish slots straight in.
A brand new site built around Bee’s story, her food and the full takeaway menu. As people browse, they add dishes to a little order notepad, so their order is written down and totalled before they pick up the phone.
"Greg designed our logo, our website and created the branding for our packaging. He listened to our ideas, explained everything clearly and was always quick to reply. The packaging went through a lot of small changes and he was patient every time. We are really pleased with the result and will keep working with him."